A series about how cities dress: one city, the people who shape its style, and a World Cup edition across Mexico and the United States.

  • Content direction Daniel Pearson
  • With Highsnobiety
  • Football Edition host Jeannie Wagner

Each episode goes to one city and learns how it dresses from the people who shape it. In 2026 it went to Palma, Milan, London and Athens, with Alicia Gutiérrez, Edward Buchanan, Isamaya Ffrench and Sophia Hadjipanteli.

For the World Cup there were three one-off episodes. Jeannie Wagner went to Mexico City, Los Angeles and New York to meet Fer Piña, Towa Bird and Demit Omphroy, where football meets music, art and style.

Every episode is on Zalando’s YouTube channel.

Sophia Hadjipanteli laughs with an arm outstretched at the railings below the Acropolis in Athens.
Sophia Hadjipanteli under the Acropolis, Athens
Fer Piña and Jeannie Wagner walk across a painted football court in Mexico City, a ball under Jeannie’s arm.
Demit Omphroy and Jeannie Wagner share a ball beside a goal on a New York pitch.

Mexico City and New York, World Cup edition

Isamaya Ffrench walks down a wet London street under a clear umbrella.
Isamaya Ffrench in the London rain
Alicia Gutiérrez leans against a carved wooden door in Palma in red shoes and sunglasses.
Alicia Gutiérrez in Palma de Mallorca

The work