Product launches told as stories: a format built for Stories on Zalando with brands and famous faces, and later sold to brands as sponsored drops.
- Content direction Daniel Pearson
- With Highsnobiety
A drop takes one product or collaboration and gives it a story: who made it, who wears it and why it matters now, with the product a tap away. Zalando and Highsnobiety had made more than 80 by the time Stories launched in 2023.
Inside Stories they became a regular format, from Tommy Jeans x Avirex and ASICS x Cecilie Bahnsen to A$AP Rocky for PUMA and Alek Wek for PUMA x Super Yaya.
They worked on the shop, and brands started paying for them: sponsored drops, made the same way, became something Zalando sells.
