The editorial section of Zalando’s shop, launched in 2023 with Highsnobiety: cover stories, guest edits and series made to inspire before anyone shops.

  • Content direction Daniel Pearson
  • With Highsnobiety
  • Launch Berlin, September 2023
  • Award Bronze Lovie, 2025

Stories on Zalando launched in September 2023 to put inspiration inside the shop: new styles, brands and ideas, told through the people behind them, updated every week and a tap from the clothes.

It runs as a set of series. Cover Story goes inside one star’s world, starting with Charli XCX. In Style Bible a creative shares the rules they dress by, in Guest Edit they pick the clothes, and The Perfect X takes one item apart.

It opened with a night in Berlin, where guests walked through the worlds of its first stars and Charli XCX performed. In 2025 it won a Bronze Lovie Award.

The Stories section of Zalando’s website at launch: Charli XCX’s Cover Story beside Sega Bodega’s Style Bible and Taiga Sato’s Guest Edit.
The Stories hub at launch, September 2023
Charli XCX sings on a white stage, leaning on a microphone stand, as the crowd watches.
Charli XCX at the launch in Berlin
A greenhouse doorway opens onto an archway of leaves and flowers in a white hall.
A sculpture of long blue and white hair hangs between two metal grilles.
Installations at the launch, Berlin

The work